• A multi-faceted & dynamic professional offering more than a decade of unmatched track-record in driving Brand Management, Digital Marketing, Marketing Communication, Public Communications across the Healthcare domain
• Created departmental vision that instilled in all levels of the department, which formed part of the business culture and oversaw the business’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth
• Developed and managed the business’s brand strategy as well as corresponded brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, and vendor management
• Recognized as a brand change agent, persistent innovator and team motivator who has championed some of the most successful branding strategies and product launch campaigns
• Acknowledged as a Thought Leader for the application of data-driven targeting and the usage of social platforms to emotively connect brands with consumers
• Evaluated the entire marketing mix and provided a long-range vision for the brand; created a "roadmap" for achievement
• Conferred by Cannes for the new category ‘Health Lions’; won the best print campaign on best ads from TV.com; won Big Bang Awards & Applied Arts, Canada for the best ad campaign; recognized by Guinness World Records & Limca Book of Records
• Skilled in managing the entire gamut of Corporate Communication/PR and responsible for managing the flow of information from the organization to the external and internal audience; Proficient in managing communication and dissemination of information to appropriate target audience
• Developed the creative vision and marketing platform that transformed a nascent brand into a leading one; achieved this through a targeted strategy involving digital marketing, thought leadership, content marketing and event marketing
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