CV/DATA
Name Michael Hoffbeck
Street Østervej 6, Ålkær
City DK-6500 Vojens
e-mail mhoff@outlook.dk
Cell phone +45 2791 2999
LinkedIn https://www.linkedin.com/in/michael-hoffbeck
Resume' : Mechanical engineer, devoted to consult and sales of quality products world wide
Focusing on the full chain from lead to delivery of the customized solution
Alligned with the LEAN sales process,- working according to the expression "No pain, No gain"
I am the sparring partner, using the given offerings to consult the customer to the optimum solution
to the current demand
Working with oem's, dealers and distributors on various levels, acting both for branded products
and in the sub supply of semi fabricated items
Trust and commitment are words in my book; openminded and ready to discover new oportunities
Persona Focused on business performance, valueing the personal relations
Analytical with perspectiv skills for viewing the whole project
Loyal, honest and persistent
Strive to make projects succesfull and beneficial for parties involved
Worklife
2021- Sales engineer, International, KD Group A/S www.kd-group.dk
Export sales, Middle East and Africa
Limited travelling because of the Covid, though succes with on line conversations to keep business active
2019- 2021 Export manager, LINAK A/S (LINAK International) www.linak.com
Reference to Senior Director
Export sales, Eastern Europe & Greece, Middle East, Africa
OEM Sales and project management within Medical, Beds, Industry and Home sector
Travel frequenze 40 days
Increase of revenue from 2018/19 to 2019/2020 by 15 %
Expected growth 2019/2020 to 2020/2021 of 40 %
Staff: 2, sales
2016-2018 Sales manager, Dansk Sintermetal A/S www.sintermetal.dk
Reference to Sales Director
Sales manager export (DE/AT/CH/NL/FI/N/SE/IT/UK/US/PL/CZ)
OEM Sales and project management from tech drawing to final product
Focus on sales of new tools consisting of construction, tool making and parts production under one roof
30-40 travel days yearly
80 % canvas sales, 20 % brick walling of current customers
Creating 20 new accounts in DE, N, FI, NL
Closing revenue at budget
2015-2016 Internal sales manager, RØ-KA Industri A/S www.ro-ka.com
Reference to CEO
Internal sales responsable for price lists, offerings, order handling, registration, converting sales orders
to production instructions, follow up on production planning and deliveries
Assistance for R&D, purchase and sales
Optimizing on supply chain, outsoursing selected components gaining reduction of cost price by 5 %
OEM sales and sales via dealer network
Sales world wide, 25 countries, mainly Europe, Scandinavia, Australia, South Africa, UAE
2005-2014 Export sales manager, Strangko A/S www.boumatic.dk
Reference to CEO
Export sales manager at Strangko A/S, now Boumatic A/S
Sales via dealer network and to OEM, cobranding Strangko and producer brand
Milking machines, manure scrapers and components used in dairy farming
60-80 travel days per year Covering 50-60 % of total revenue
Sales world wide, 25 countries, main markets: Japan, Scandinavia, Europe, Russia, South Africa, UAE,US
Staff: 5, sales and customer service
Creating 1-2 new markets yearly, with start up of local dealers
1998-2005 Technical- and Sales manager, RØ-KA Industri A/S www.ro-ka.com
Reference to CEO
Technical- and Sales manager for EU, Middle East, Africa and parts of Asia
Responsible for order handling as described below
OEM and system sales via dealers network of cooling tanks for Dairies and Slaughter houses
Staff: 2 in sales and customer service, 1 foreman & 30 blue colour
Expansion of network in India, South Africa and Tunis
1991-1998 Sales manager, RØ-KA Industri A/S www.ro-ka.com
Reference to CEO
Sales world wide, 25 countries, mainly Europe, Scandinavia, Australia, South Africa, UAE, India in
cooperation with general manager
Internal sales responsible for price lists, offerings, order handling, registration, converting sales orders
to production instructions, follow up on production planning and deliveries
Assistance for R&D, purchase and sales
Staff: 1 foreman and 30 blue colour
Restructuring and optimizing system for registration of ressources (time and components/steel)
in colaboration with foreman and stock manager including check points for the work flow, to keep better
track on the scedules to keep agreed delivery time.
1990-1991 Dennison Danmark A/S, DK 6500 Vojens, Label printers and dispensers
Manager of R&D dept. for labelling machines and label printers, mainly for food industry
1987-1990 Dennison Danmark A/S (former UNIPRINT A/S), DK 6500 Vojens
Mechanical constructions and customizing labelling machines and label printers
1986-1987 P Fraefel Tool and Moulds ApS, Marstrup, DK 6100 Haderslev
Daily leader and foreman for 10 blue colour staff, specialist in EDM works
Subcontractor for major moulds and tool producers
Education
1982-1986 Ingeniørhøjskolen Odense Teknikum
Bachelor of science, mechanical engineering
1979-1982 Haderslev Katedralskole
General Upper Secondary School
Advanced Level Math/Phys
The Gymnasium (stx)
Languages Drivers License B
Danish Mother tongue
German speak, read and write
English speak, read and write Free time Horse tending
Norwegian speak and read Family/children/friends
Swedish speak and read Handyman at home
French basic understanding Enjoy gardening and growing greens
Latest trainings LINAK A/S LEAN Sales IT-competences MS Office , XL, Word, PP, Navison
Situational Leadership modules 1-2-3 CRM, BI reports,